Today, Facebook has over 500 million users and plays an important role in our daily lives. Facebook is a one-stop virtual life that allows you to have friends and share with them information, pictures and video. Facebook has the heaviest traffic which marketing consultants love. Facebook has been successfully attracting advertisers and marketing consultants to publish their own advertisements. This way Facebook generates it’s own revenue. Facebook has always been the “haven” of every online marketer. It costs less, saves you time and also, provides information about how many of your potential customers that help you decide on creating your own marketing strategy.
With Facebook’s advertising restrictions, online marketers tend to focus on the title and important content much more than creating attractive banners which can be very annoying to a busy user. If you have a plan of creating and publishing your advertisement to the largest and fastest growing social networking site, then you have come to the right place by reading this article.
Fact no.1: Facebook is easy to find potential customers
Because of more info here that are relevant to user’s profile. For example… I input music as one of my interests, and an advertiser who wants to promote a new store where you can buy musical equipment Facebook will filter the people who input music as their interest and share the information gathered on the advertiser. That way, the potential customers are being created fast and easy so that online marketers will able to decide what kind of marketing strategy to use.
Tip:
Make your advertisement likeable by everyone. You may not please all, but, at least lure most of the users by your catchy title. It is all about the right timing anyway. Provide an interesting and intriguing description of your advertisement. For example, “Build your Fan Page with 100,000 likes in 7 days”. Anyone would like to have a Facebook Fan Page with 100,000 likes and above. 100,000 is quite a large number especially on newbie online marketers and also they have 100,000 of chance to sell their product through sharing information, pictures, videos and links.
Fact no. 2: Understand Facebook’s Demographics
In addition to your marketing strategy, you have to understand the demography that Facebook offers. Let us say that today, you have potential customers of 1 million people with ages 18 and above. The fact here is, most of Facebook users are teenagers and pre-teenagers, but hey, you can’t sell them anything because most of them depend on their parents for their budget. Most of them do not have credit cards or Paypal which is very important for shopping online. So, you have to increase and determine your specific market age. Know how to write your ad because the actual results depends on what your target age will be if your intention is to increase your sales.
Tip:
If you are selling an anti aging soap definitely, your potential customers will be women 40 years and above. So, what you do is filter your age bracket to 40 years above and the results will appear in seconds. In that way, you can adjust your advertising method into something that most women will like and most of them will be hooked. For example, write a title “10 years younger in 2 months”. “Ask us how.” It is intriguing and specifically speaking, most women would click your ad because every woman is interested in becoming younger again. Most women with 40 and above are concerned about their skin, health and body so you should target those points.
Fact no. 3: Facebook is not very strict
Though with the link here, you cannot simply put an ad containing malicious content like promoting an adult website and have people join because, your account will get blocked. It is a fact that Facebook is much less strict than Google’s rules for advertising. Let us say that you just created a fan page that opposes a specific company name for producing failed products but continue to sell them. There, you have the chance of sharing information and at the same time earning popularity because of your semi-rebellious attitude.
Tip:
Facebook is neutral where you can share good things and bad things and no one is pushing you what to do. Know what you and your target people want so, both of you benefit each other through sharing information. For the customers, it’s being happy for getting what they want.
Facebook can be good or bad for you. You should use it wisely.
